When your own data becomes your enemy
We help you decide, how to think 'freely'! This should be the motto of every user targeting site that claims to 'enhance' user experience while keeping the user in complete dark. It's not new that a tech firm has been in scrutiny for playing with the user data, and frankly speaking, this is not surprising. For those of you who still aren't aware of what has happened, well, your data is at risk. A data analytics firm called Cambridge Analytica has been called upon for using user data to manipulate the user into thinking in a specific direction unknowingly. That's impossible, some of you may argue. Well, not if the firm had access to your and your friends' facebook profiles! This indeed was a shocker for me too. The worst mistake that a firm can make is to compromise user data, specially in the cases where user's trust solely governs the success of the platform. From what I've understood, this analytics firm used facebook data to target though...